Executive Vice President, Research & Consulting
As executive vice president for the company's research and consulting, Berge Ayvazian focuses on driving the Yankee Group's global thought leadership by working closely with the company's diverse research groups as a strategic resource and guiding the growth of the firm's advisory services, decision instruments, consulting, and events businesses.
As a foremost senior industry analyst and consultant, Ayvazian is a primary influencer of the Yankee Group's research and thought leadership, reinforcing the content and expertise of multiple research groups and mentoring analysts. Additionally, he is a principal public spokesperson for the Yankee Group. Specifically, he is actively engaged in the many activities directed to current and prospective clients, such as assisting with key renewals and new business development, high-impact public speaking, and the delivery and execution of large consulting projects.
After serving as the Yankee Group's chief executive officer from August 1999 through December 2001, Ayvazian served as the company's vice chairman of the board of directors during 2002. He also served as strategy director for the Reuters Research and Advisory unit, and served on the board of directors for TowerGroup, another technology research firm.
With 16 years at the Yankee Group, and 8 years of research and consulting experience at Kalba Bowen Associates, Ayvazian has directed more than 100 consulting projects, forecasting product and service markets, assessing strategy, and analyzing investment opportunities in the telecommunications, wireless, computer, Internet, cable and broadcast TV industries.