Date: Wednesday, May 23, 2007, 9:00 a.m. 12:00 p.m.
Location: W2i Digital Cities Convention in Chicago
For more information, contact: mcollins@w2i.org
Wireless-enabled Web-based advertising through community and media and national-aggregator models is a potentially vast revenue and service opportunity still in its infancy. Search-based, location-based, featuring community content, extended across the city by wireless several models are rapidly emerging and will be the focus of the inaugural Wireless Web-Based Advertising and Services Roundtable at the Digital Cities Convention in Chicago.
Building off a discussion of emerging modelslocal, hybrid, aggregatorBerge Ayvazian, Chief Strategy Officer, Yankee Group will explore a range of questions in a structured brainstorm format:
- Why is a city an attractive organizing unit for these models?
- Why is search so effective at capturing the Internet audience?
- How do major players like Google, Microsoft and Yahoo fit in?
- What is the overlap with free wireless access and digital inclusion?
Who Should Attend?
• Web-based advertising executives
• Location-based services managers
• Community-portal directors
• Service providers
• Local-governemtn CIOs
• Municipal wireless network project champions
• Broadband marketing and business development executives
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Presented by
Berge Ayvazian, Chief Strategy Officer, Yankee Group will lead the structured brainstorm discussion. Read a recent Q&A with Berge in The W2i Report. MORE
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